Arch & Hook Group, Window Display, New York, June 2020

BLUE®

Window Display New York, US Jun 2020

Arch & Hook sponsored FIT students with BLUE® hangers to use these for a window display project. The concept behind the window is to illustrate the effects of plastic pollution in the ocean and at the same time showcasing the first hanger ever made from upcycled thermoplastic, originating from marine plastics, ocean-bound plastics and post-consumer plastics. There's a four-foot-tall whale tale next to a six-foot-tall wave of BLUE® hangers - the hangers symbolize the plastics being pulled from the water to create a safer environment for the whale and other marine life creatures, thus illustrating how Arch & Hook is contributing to cleaner oceans.