Doing Things
The DSG x WVU Capstone Project Brief directed by Product Development team at Dick’s Sporting Goods headquarters in Pittsburgh. In a time where innovation is a must, brands are bringing in new collaborations to stimulate customer interest. The challenge: mix luxury into the world of sports. This project required us to do just that -- DSG x Rag and Bone. "Doing Things" was inspired by our vision of empowering all women to be active; not only physically, but also through pushing the fashion industry to a more sustainable future by making conscious purchases.