Bank of America Pop-Up
The goal of Bank of America's on campus pop up is to educate students on banking since digital cannot fully supplant the physical banking experience. The design of the structure is inspired by the logo but takes a sculptural abstract form. The design has different angular shapes that are part of the architecture and aesthetics. The red is carried out as a pop of color contrasted against white. The design describes a sophisticated, functional and comfortable space that makes the visitors feel welcomed and helps them with financial dilemmas.
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