Akua Pop Up Shop
Kelp is a mysterious seaweed that is much more powerful and resourceful than most people realize. This immersive pop up experience promotes Akua’s new product “Kelp Jerky” by leading guests through an underwater adventure to an unknown world. The space is used to promote the new product, however the product will not be sold in this store. It is to introduce the product and to create buzz and excitement. Upon entering guests receive a brief introduction of what kelp is and why Akua is using this powerful resource to create a sustainable food source. Guests will be led into the first experience space, an infinity room kelp forest. Inside the infinity room guest will have the opportunity to take high quality photos in Akua’s mirror photo booths. Upon exiting the space guests will have the opportunity to taste the product for themselves.