Coach Luxury Fashion Pop-Up Shanghai, CN Apr 2020

With inspiration taken from a classic Christmas tune, 'The Man With the Bag,' this holiday campaign blends nostalgia seamlessly with futuristic elements to deliver a modern holiday shopping experience fit for the future. At Santa's Workshop, customers can purchase and customize bags and other leather goods, and have a selfie in Santa's sleigh with the hashtag #ManWithTheBag (Enlarge photo for proper coloring.)