Creating a luxury hotel called: "COACH HOTEL". The hotel will be in Manhattan, New York, keeping to Coach's roots and also maintaining the heritage of the brand. The "Effortless New York Style" that Coach is known and loved for. Not only will this hotel appeal to people who are visiting New York, but because of the lounging/bar area located near the front desk and lobby, it appeals to native New Yorkers who are looking for a meeting place with elegant style that is also within walking distance from their home or work. It also has a small shop in shop where guests can shop the latest collection.