Project Eve “Autumn Winter 2019”
The graphic used was a part of autumn winter window display. The theme of the window was ‘All new fits’ as a part of marketing campaign.
A closer look would reveal that the concept is simple and intuitive based on the brand image and communication strategy. What makes this display most unusual is its Layered graphics backdrop complimented with the circular mirror acrylic unit precisely, the angular pattern used gives a contemporary feel to graphics completing the look and balance to the graphic. This when compared is a completely ‘out of the box’ approach from the competitors. Oversize circular rings and mirror acrylic props had completed the composition for window. The window was aligned to the marketing campaign, ‘All new fits’ in a subtle minimal way as per the brand’s visual language.
Project Highlight –
Taking cues from Brand’s AW18 launch, this window concept is inspired from collection’s color story. Incorporating the AW18 campaign “All new fits “seamlessly to hero the new season’s collection. The best autumn winter fashion by creating an ambiance that supports the occasion.
We have taken simple yet effective design route of layered graphics for backdrop complimented by circular rings and mirror acrylic props in front to give dramatic yet simple look to window. An experiential window brings products to life and attracts passersby to immediately interact with brand.
VM head – Unni Augustine
Concept Design -Aarti Shegaonkar /Unni Augustine