Project Eve “DIWALI 2019”
Taking cues from Brand’s AW19 collection launch, this window concept is inspired from festive collection story of brand. The brief called for an attractive window which resonates the feel of the season. Also we wanted a modern depiction of festive and not a traditional one.
Going by the brands philosophy of simple modern and minimalistic, this window also is no different. Festive shades of gold in different hues with bokeh imagery backdrop is used. Circular rings over lapping with lit bulbs on the periphery adds the drama of the window. The legs of the levelers as well as the circular structure is given a modern feel by the form used.
The concept from window has been taken inside the store as well as to store entrance as welcoming customer’s journey inside store.
Our key focus during concept development stages was to keep the design festive & simple.
Bokeh image was used as the backdrop with Self standing circular rings with bulbs on the periphery lighting up and complimenting the mannequins in the front. Multiple circular rings with sizes adapted to the window composition were used for the same. Visual language of the brand were carried forward in the angular freestanding legs of the rings and display podiums by the use of contemporary design language.
The primary lit circular self-standing prop in different sizes were used in various touch points inside store right from store entry to create seamless flow and enhance festive mood for customer.
VM head – Unni Augustine
Concept Design -Aarti Shegaonkar /Unni Augustine
Styling – Manish Ranjan/Sanika/Nethu.
Vendor – Adwings Adverting Pvt Ltd