Moose Knuckles ReOpen Campaign
Moose Knuckles Athleisure Interior New York, US Jul 2020
Following the Covid-19 pandemic shut-down, I worked with luxury brand, Moose Knuckles, on their store reopening campaign. Pulling from the artist’s original work and Broken Heart…Still Beating capsule collection, I was asked to design and implement windows, interior activations, & social distancing messaging materials across retail locations in Canada and New York City. Moose Knuckles commissioned global artists to transform their Lead Rider Jacket into one-of-a-kind works of art as part of their #MKGAF fundraiser to support healthcare works and creative communities. As part as their #MKGAF foundation, net profits are donated in efforts to support local hospitals.
Theresa Silva
Theresa Silva