Jarlsberg Snacks & Condiments Pop-Up New York, US Sep 2018

While they already have great visibility in national supermarkets throughout the US, Jarlsberg Cheese wanted to find a way to connect directly with their audience and did just that with their first ever pop-up experience in the West Village. Partnering with beloved Swedish candy store, Sockerbit NYC, Jarlsberg built out half of the store with a Norwegian inspired setting complete with an oversized cheese wheel spotlight and tire swing, a custom cutting station and infographic wall and tasting table moments, giving many fun photo and educational opportunities.