Introducing our first collaboration with Montblanc. We’re thrilled to have designed their latest window campaign which spotlights the 1858 Geosphere watch, a timepiece inspired by the ice whites and deep blues of an Alpine glacier.
Each window installation consists of a dynamic, modular system designed in three sizes, centred around a self-standing illuminated Montblanc emblem. A subtle reinvention of the Montblanc snowcap emblem is rendered as a moiré pattern, simulating the feeling of movement as customers pass the watch on the street. With a sense of intrigue, they are drawn in by the optical illusion to the focal point, a watch illuminated within.
Created for stores across the globe from London to Japan, including selected key boutiques who received a bespoke treatment flooding the store façade with bold shade of blue and concentric emblem motif, amplifying the message and creating an eye-catching moment reinforcing this iconic symbol.