ZX Launch Event
StudioXAG have collaborated with adidas Originals to launch a sneaker with a dynamic activation that creates bespoke content for a wider audience. To spotlight the adidas ZX, this exclusive one-day event played host to a London based artist who created live artworks within the brand’s Hanbury Street store. Dressed in a custom made Adidas branded boiler suit, the artist’s cutting-edge style reflects the playground of colour and experimentation from the campaign, further cementing the sneaker at the forefront of innovation.