Lucchese & Immerss Live Commerce Overview
Lucchese and Immerss have partnered to create a timely and innovative online shopping experience. By connecting online customers with their expert sales associates via live shoppable video, Lucchese has turned faceless online transactions into human-to-human experiences. Sales conversions are close to 30% and lifts in AOVs are north of 60% using Immerss. Return rates are also down from 24% to 8% through the platform. Through Immerss, Lucchese can now better engage and sell to their customers unable or unwilling to shop in store. Sales associates are also able to sell beyond the four walls of the store and to maximize their profitability. Watch the short video to see the platform in action.