Maitri means benevolence and compassion, and this brand is not only about serving patients in the emerging cannabis industry, it is about supporting the revival and redevelopment of Uniontown, PA. The history of the area, the commitment of the owners and the mission to provide elevated wellness informed every design detail.
The High Road Design Studio worked through brand development with the couple to conceive a logo and identity program that truly communicates the essence of Maitri and its owners. The personality of the peacock spirit animal provided an energy for the design process. This energy was then infused into the historic building with its prominent Main Street location. Carefully considered space planning provides the ideal retail flow, guiding patients intuitively through the space. The Frank Lloyd Wright Collection from local paint giant PPG provided an inspiring color palette true to the history of the area, and color blocking was used to create impact and a distinct sense of arrival in each space. From the lighting selections and custom millwork to the unique art installations, every detail builds on the local history to provide a welcoming and familiar setting with a future-focused, modern sensibility.
Photography - Richard Cadan
Millwork & fixtures - MaxWood Co
Ribbon Installation - Ashley Fair
Document wall & brand graphics - Quarter20 Labs