Sephora Beauty, Perfume & Skincare Virtual/Augmented Reality Dubai, AE Sep 2020

In light of the global pandemic and restrictions around physical encounters, we decided to bring the Sephora Middle East experience to the comfort of our guests’ homes. Through engaging over influencers, media, MUAs and VIP customers across the GCC, we executed a 4-day live stream to create Sephora’s first-ever virtual event in the Middle East. With over 26 live streams from global brands spanning from London, Paris, New York, and all the way to Seoul and Sydney, we connected our audience through a collection of exclusive beauty talks, resulting in over 150 hours of unique content from brands including Sephora Collection, Dyson, Sunday Riley, Fenty Beauty, Huda Beauty, Marc Jacobs and Maison Margiela discussing Fall trends, showcasing unique product launches, and giving away prizes. With over 450+ unique guests and an average 30 minutes time spent per session, this was truly a successful event with Sephora once again leading a new trend in the region. Over 150+ hours of content are now available fro you to check out on Sephoraland.com.