Farfetch Luxury Fashion Pop-Up Dubai, AE Dec 2018

Today, fashion has an even bigger role in self-expression: it’s not just about standing out from the crowd, it’s an identity builder, a symbol of taste, culture, personality and uniqueness. We aimed to bring out this shared consensus of fashion through our Farfetch activation, allowing us to deliver an experience that was holistic and offered a 360 cultural viewpoint on the matter, by blending fashion with music, technology, knowledge-tainment and of course, products. We gave our audience a real-life taste of what Instagram gives them on a daily basis: the opportunity to browse, mix and match, like and share a fashion experience that is as unique as they are. The airport-themed concept celebrates Farfetch’s global community of style leaders, and their international lifestyles and outlooks. From the arrivals board updating trophy exclusives from Stadium Goods, to a business class VIP lounge, screens charting Farfetch’s iconic streetwear destinations around the world, in-flight entertainment from a line-up of globetrotting DJ’s and “in transit” conversations with industry luminaries. Through partnering with Stadium Goods we delivered eye catching product displays, remaining premium and on brand with Farfetch with the creation of Insta worthy touchpoints. In doing so we ensured our products were center-stage for our guests, incentivizing them to share our catalogue with the world. Additionally, exclusive talks were hosted at the space to offer insiders access into turning passion for street-culture into a business – a space which turned into a chic party venue when the sun went down.