Dick's Sporting Goods: Calia x Tory Burch
This project's goal was to create a collaboration between a private label of Dick's Sporting Goods and a luxury brand. We decided to have Calia by Carrie Underwood and Tory Burch Collaborate. We created an activewear line for busy moms on-the-go. Whether they are running errands, heading to yoga, or picking up from soccer practice, we've got a piece for her. Calia and Tory Burch already had a similar target market, so bringing them together was a match made in heaven.