Santa's Workshop Activation
Easton is using RwoB’s All-in-One Digital Display system to connect with families throughout the holiday season. These digital display screens feature branded holiday content from retail tenants, flash messaging from Easton, and movie promotions for Frozen II and Spies in Disguise.
Social Media sites, such as Instagram, are the primary source for this content. The system’s square screens are ideal for delivering content in this preferred social media format. The wireless, All-In-One Displays include a proprietary mobile application that enables Easton to control, program, repurpose, and dispatch featured branded content to screens from anywhere in the world using a tablet. Branded Social media handles, curation, and relevant hashtags are just a few key functions of the display technology.