One of India’s leading women’s wear brand has taken steps to secure their future!!! They are moving from shops to SMART SHOPS. Did you know that traditional retail stores that use only overhead lighting leave over 30% of the merchandise in low or obscure lighting? More than 1/3rd of the merchandise is not exciting to your consumers!!! If we believe that consumers come to our stores to experience the merchandise and 1/3rd of it doesn’t excite them enough, shouldn’t we take concrete steps to correct that situation? Mr Akhil Jain of Madame surely thinks so and is moving in that direction.