FAO Schwarz In Store Experience
The 2018 holiday season saw the return of the iconic FAO Schwarz retail store in (Rockefeller Plaza, NYC) and RwoB by Innomark was proud to play a key role.
Our team was selected as the prime design-build partner for the Hasbro shop-in-shop which featured our delivery of an 8 ft active robotic Optimus Prime figure. Due to our diligent work with the Hasbro brand we were also selected to manage, produce and install over 80% of the graphics for the rest of the FAO space. Great collaboration with our internal digital team and key vendor partners helped bring this premier retail space to life!