Disney x Keith Haring
Coach’s virtual experience enables visitors to discover and shop special edition physical and digital gifts including leather bags topped with Mickey’s ears, shearling jackets, totes, and sweatshirts printed with Haring’s signature artwork, as well as AR filters and a bespoke Spotify playlist. With reduced opportunities for physical campaign pop-ups due to Covid-19, the experience enables Coach to digitally reach out to their consumers and capture the spirit of optimism and inclusion that Disney, Haring and Coach all share. The experience is divided into eight unique spaces which include five interactive rooms. Innovations include an AR Micky Mouse that surprises visitors as they explore, and an immersive subway station inspired by New York City where consumers can paint their own street art in the style of Haring.