UGG, 40 Years Campaign
UGG® approached FormRoom to design and create six window schemes across UK and France for their global anniversary campaign ‘UGG: 40 Years’. Celebrating their deep-rooted California heritage, UGG paired two popular fashion icons, Heron Preston and Adwoa Aboah, whose bold and fiercely individual ideals represent the next generation of UGG®. The window design looked at bringing the campaign to life; celebrating the bold, unapologetic individuality of UGG®. The design focused on playing with illusion and depth, while keeping a bold graphical approach inspired by UGG 40th Anniversary campaign. The two high-impact faces were the key window visuals – wearing the limited-edition collection. As an iconic California location, Big Sur’s striking coastline served as the textured background in the primary window scheme while a sky print was used for the secondary window. FormRoom designed the window around impactful graphical shapes to put emphasis on its different sections. Its symmetries and asymmetries create dynamic compositions.