FaceGym, Selfridges
FaceGym partnered with FormRoom to design and implement their first permanent concession at the world-renowned Selfridges, London. FaceGym is a world-first beauty work out, combining facial muscle stimulations, massage and bespoke products. The rapidly growing brand takes a training approach to beauty and health experiences – crafting face treatments to target the 40 facial muscles. FormRoom worked to connect the FaceGym brand identity with customer experience. The new workout studio invites customers to experience FaceGym’s signature workouts by qualified trainers. Additionally, individual DIY stations have been created for customers to try out the FaceGym products for themselves. This offers a distinctively faster paced experience to that of the retail stores. Transporting customers into the industrial luxe world of FaceGym, FormRoom developed brand signifiers in bespoke gymnasium hoops – a homage to retro sports equipment – as contemporary, functioning LED lighting.