Missguided, Westfield Flagship
For their first ever permanent space, bold and rebellious fast fashion empire, Missguided approached FormRoom to deliver sensational, creative social experiences. We revelled in the task, identifying the Missguided brand values and audience to design a series of impactful installations in-store for the Missguided customer. The multi-sensory experience exudes the brand personality and a deep understanding of its loyal customer. We designed and produced a fully fitted gigantic pink monster truck, bedecked in jewels, pink leather, lighting and chromed features. As the entrance focal point, we surrounded the 3-meters tall, eye-catching display with oversized donut tyres, dripping with icing and sprinkles. Above, we hung Missguided pink dollar bills from a money gun to complete the decadent scene—a ready-made social media post.