Celebrated London café Feya invited FormRoom to create a truly unique and fantastical interior for the launch of their latest flagship space.
Located in the heart of west London’s most desirable and luxurious shopping district alongside Harrods, the space is set to be a destination for shoppers looking to escape the bustling outside world.
The interior brand design follows a playful narrative with a maximalist feel, where customers are taken on a journey through enchanted forests into a world of illusion and fascination.
As a way to evolve the existing Feya brand identity, FormRoom looked to combine a rich textural palette and pastel hues with bold bespoke features that invite shareability and exploration.
The brand’s ethos of “It all starts with a dream” provides the perfect launch for a series of highly visual and immersive installations throughout the space, all centred around the narrative of moving through an enchanted forest-scape.