Balenciaga, Dover Street Market
FormRoom collaborated with design agency Substance & Inhalt to design and manufacture pop-up displays for luxury fashion house, Balenciaga. Making its official debut across global Dover Street Market stores in Los Angeles, New York, Singapore, Beijing, Tokyo and London, the pop-ups celebrate the latest luxury eyewear launch. The pop-up design features site-specific installations of custom-built stands, podiums and freestanding, mirrored walls. This combined with large scale light boxes showcasing the new Balenciaga Eyewear campaign and branded elements to accentuate the space. Keeping with Balenciaga’s high-quality yet minimal aesthetic, material choices and refined details were crucial. Our production team applied their extensive experience with luxury materials and manufacturing techniques to engineer fixtures to the highest possible standard. This intricate knowledge gave life to sophisticated and elegant pop-up elements.