Find your Zen
The "Find your Zen" campaign empowers women to take care of their inner beauty, finding confidence.   The campaign uses bright colors, quirky saying, and pop-art influence found on packaging combined with the minimalist/white aesthetic of the brand.    The campaign focuses on self-care and self-empowerment, showcasing how the 100% natural product can easily be integrated into the customer's everyday life for moments of reflection, as allowing customers to be confident of the product is pulling out of her bag. Own your day, mind, and body by creating moments of self-care throughout your day. Beauty starts from within, so find your Zen through easy transported essential oils to feed your soul in every situation. Don’t stop there, nourish your body with natural ingredients and peace of mind. Self-care queens seize the day with ambition, color, fun, and harmony!