Anatomie Case Study
Kate and Shawn Boyer founded Anatomie in 2006 after years in the activewear business. Budapest-born Kate got a MBA in International Trade in France, while working as a girls' gymnastics coach and dressing the team in outfits she designed herself. From there, the self-taught designer developed private label collections for many exclusive resorts in St. Barth. She met her husband Shawn in Miami, where the Ohio native was designing customized clothing for hard-to-fit athletic men. The two joined forces to design sportswear for brands such as Elite Models, Cigarette Boats, Lamborghini and Nikki Beach clubs.
With Kate as CEO and Shawn as Creative Director, they launched Anatomie, a name that speaks to the impeccable fit and sleek tailoring of the brand's designs. The duo transitioned their activewear background into the athleisure category, taking it to the next level as a travel-specific luxury line with exclusive distribution and marketing partnerships. Today the brand is carried in more than 400 specialty stores, private clubs, resorts, golf shops, and spas nationwide.
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