Amazonia
The spring 2018 collection of Alphorria was inspired by the Amazon. In the design of the store, the visual merchandiser Clara Morais took to the showcase the atmosphere of the forest with natural plants that flowered naturally in the window. The baskets of handmade basketry were brought from Manaus because they are traditional and of daily use in the villages. Yanomami women braid straps of titica vine and black fungus threads to make their baskets. The millenarian management of this raw material of the Amazonian forest and the braided technique are transferred from generation to generation by the women of the Yanomami tribe.