DESIGN INTENT: To visually translate Christian Louboutin’s Fall/Winter “bring on the night” advertising campaign into a compelling in-store shoe display. inspired by night stars, City streets & lights, the design transports the Louboutin customer into a late-night themed experience. a city night skyline seamlesly expands across the crescent shaped display wall. This sets off the Shoes, positioned on a curved display shelf–resulting in a strong visual statement of dancing rhythm and movement. “Bring on the Night” letters are formed into mirrored custom neon signs, while the brand logo and campaign visuals are prominently displayed to maintain brand equity.