In February 2019, Diane von Furstenberg decided to skip the runway and instead host a party to celebrate New York Fashion Week. The objective was to convert the brand's flagship store into an event space with several instagram-able moments for guests to be able to post to their social media. The event was a huge success with the stairs covered in vinyl being the main stage and area where guests took the most pictures. We had such an incredible amount of imprints with the stairs as the background we decided to continue to cover the stairs each season after the event.