Reformation Pop-Up Shop
This retail space will be for the brand Reformation. With its current minimal aesthetic and sustainable practices an outdoor retail space is the perfect opportunity to expand. The Italian countryside serves as the inspiration for this greenhouse, outdoor retail space. The space will be built in Newport, Rhode Island, a beautiful sea side town
with lush landscapes all around. In Newport, Reformation has a solid base for their target market as well.
As a post pandemic retail space there will be social distancing guidelines in place. There will be one entrance and one exit therefore creating an easy flow for customers to follow. Technology through your phone makes it easy to purchase clothing through the app as new products are on display. Social distancing markers will also be set down. There will be a try on option with fitting rooms cleaned after each use. Products are available for pickup at the exit.