Virtual/Augmented Reality New York, US Jul 2018

The Covergirl blended reality try-on stations (“magic mirrors”) are a first of its kind hybrid beauty service that integrates physical product interaction with an augmented reality, virtual makeup try on experience. The blended reality magic mirror allows a shopper to pick up a physical lipstick product and instantaneously see that product applied to his/ her face through the mirror. Consumers can then complete the look with supplemental makeup products, take a photo and get a personalized product recommendation summary via email or for purchase in-store. . The objective of this service is to create a fun, engaging and accurate way for consumers to try new products to establish confidence and inspire purchase. The unique hybrid ‘touch’ technology further drives engagement and purchase by creating a tactile connection with the physical product, which has proven to lift sales on an average of 40%.