Signage New York, US Sep 2018

Perch had the opportunity to work with Random House and Barnes & Noble to rethink the future of book selling. The reality is that every book has a ton of content. At PERCH we like to champion the idea of “physical+digital” in retail, this collaboration is another form of that idea, with physical media being enhanced by digital media. With our Perch interactive retail displays we could highlight the authors and genres, allowing for easier in-store browsing experiences. Furthermore, by leveraging Perch, Random House and Barnes & Noble could now highlight the videos and pictures that couldn’t be in the book, providing more background on the author and adding higher perceived value for the customer.