Johnson & Johnson - Interactive OTC Lift and Learn - Perch
CPG brands are working harder than ever to stand out in dense grocery store environments which are such a frequent customer touch point. Johnson & Johnson has invested heavily in digital content to influence customer behavior and with Perch J&J can deliver that content at the last mile of the shopper journey in-store - where their captive shopper audiences outnumber their online ones. The large wall unit features about 30 products across over 15 brands, informing customers about their products, usages, ratings and reviews and tying the brands together for improving cross-sell.