Macy’s - Interactive Lift and Learn Fragrance Bar - Perch
Perch and Macy’s are partnering to revolutionize the in-store customer experience, by designing an innovative physical+digital solution across Macy’s fragrance category. The Macy’s fragrance experience demonstrates the effectiveness of using omnichannel insights to understand the customer journey and combine physical products with digital content in-store to create differentiation from eCommerce only services.