Madewell Contemporary Fashion Signage New York, US Feb 2021

Arsenal New York has been building these sidewalk easels for nearly a decade and we continue finding ways to improve our original concept and design. Here’s to a new fleet with an added folded handle door pull, interior weep holes and a durable camlock with cylindrical key. And as always, we feature our custom characters with the letter sets. Hats off to Madewell for featuring the analog message board in this densely digital world.