Advertisement Chicago, US Jan 2019

KitchenAid is obsessed with color. Every year, they release new colors and sell them to retailers like Target and Sur la Table. They worked with us (Guy Bauer Productions, Chicago) to make a series of six sales enablement videos to help them sell this year’s new color lineup. Working off of beautiful storyboards designed by the KitchenAid team, we brought them to life using almost every trick in our toolkit. The spots were shot at Throop Studios in Chicago over four days. The main star of these spots is the art. Amanda Wolfson brought the boards to life with her amazing eye and attention to detail. We’re super proud of how these videos turned out and how it was a complete team effort. From the client’s boards, to our production to color and sound – these spots demonstrate what you can do with a team of passionate people!