Mondadori MegaStore
A series of lightweight ceilings, designed by the Milan based studio Migliore+Servetto, expand the light through the technical texture of the i-Mesh fabric, on which the Mondadori logo is woven for a full branding identity. Mondadori concept store has been conceived as a place with strong identity roots given by a specific combination study of different materials and colors where I-MESH has been purposely designed to be a lightweight diffuser ceiling thanks to the technical features of the metric construction of the texture where it has been weaved the Brand “Arnoldo Mondadori”. The lightweight transparency of I-MESH helps the visitors to travel through the different thematic areas where the light runs across the technical yarns of I-MESH separating yet creating continuity on a total surface of 750 sqm. I-MESH is very light, flexible and easily packed. Large areas of material are installed without the need of any special mechanical equipment. photo © Migliore+Servetto Architects designer © Migliore+Servetto Architects producer © i-Mesh