Tobi Store Design/Visual Merchandising
The prompt for this project was to create a brick and mortar location for an online only retailer. I chose the online retailer, Tobi. Using Adobe Illustrator, I digitally created and designed the exterior of the store, including the window displays, an interior floor plan layout, an example of a store fixture, and the shopping bag design. I considered the brand's established online tone when creating all of these components to ensure that they encapsulate the Tobi brand and provide a cohesive experience for the shoppers across both E-commerce and brick and mortar.
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