To celebrate the release of DC Studios' highly anticipated Supergirl film, Duggal Visual Solutions partnered with Ulta Beauty on a nationwide retail activation that connected beauty, entertainment, and experiential retail through a cohesive multi-cha...To celebrate the release of DC Studios' highly anticipated Supergirl film, Duggal Visual Solutions partnered with Ulta Beauty on a nationwide retail activation that connected beauty, entertainment, and experiential retail through a cohesive multi-channel campaign.
The program included the production of more than 1,565 custom in-store merchandising displays distributed across Ulta Beauty locations throughout the United States, transforming everyday beauty environments into immersive brand experiences inspired by the upcoming film.
As one of a select group of flagship locations chosen for enhanced visibility, Ulta Beauty's Michigan Avenue store in Chicago featured large-scale storefront graphics showcasing exclusive artwork by award-winning comic book artist Bilquis Evely, whose distinctive interpretation of Supergirl brought a unique artistic dimension to the campaign. The installation transformed one of Chicago's most prominent shopping destinations into a high-impact visual experience, engaging beauty enthusiasts, comic book fans, and passersby alike.
Together, the storefront takeover and nationwide merchandising program demonstrate how entertainment partnerships can extend beyond traditional advertising to create meaningful customer engagement across multiple retail touchpoints. From large-format graphics and visual merchandising to production and installation, Duggal helped bring a unified brand story to life at both the national and local level.
Services included large-format graphic production, retail visual merchandising, nationwide display rollout, logistics coordination, installation, and experiential retail execution.
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