For Macy’s Herald Square in New York City, Duggal Visual Solutions engineered and installed a monumental dual-ring LED archway designed to transform the flagship entrance into an immersive digital retail experience. Standing 12 feet tall, spanning 17...For Macy’s Herald Square in New York City, Duggal Visual Solutions engineered and installed a monumental dual-ring LED archway designed to transform the flagship entrance into an immersive digital retail experience. Standing 12 feet tall, spanning 17 feet wide, and weighing more than 6,000 pounds, the structure serves as a large-scale visual centerpiece for Macy’s 4th of July celebration and future seasonal campaigns.
Built with high-resolution LED technology for close-range viewing, the arch delivers seamless motion graphics, vibrant color, and immersive storytelling in one of the world’s busiest retail environments. More than a digital display, the installation showcases Duggal’s end-to-end capabilities across design collaboration, engineering, fabrication, digital integration, and installation, bringing together experiential retail, architectural scale, and next-generation visual merchandising at Macy’s iconic Herald Square flagship.
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