For the 2026 NBA All-Star Weekend (February 12–15), the Foot Locker Takeover returned to LA Live in Los Angeles with high-impact retail energy and immersive brand storytelling. Our team supported the activation with bold large-format printing, custom...For the 2026 NBA All-Star Weekend (February 12–15), the Foot Locker Takeover returned to LA Live in Los Angeles with high-impact retail energy and immersive brand storytelling. Our team supported the activation with bold large-format printing, custom-fabricated displays, and experiential graphics that amplified the presence of Foot Locker and key partners including Nike, Jordan Brand, Converse, PUMA, Crocs, and New Era.
From statement visuals to precision-built branded environments, the installation transformed the space into a dynamic hub celebrating basketball culture and athlete moments featuring names like Jayson Tatum and Lonzo Ball.
Seamless production, fabrication, and installation ensured the takeover delivered game-day intensity at one of the most high-profile sports weekends of the year.
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