H&M A/W 2025
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H&M’s 48th Street and 5th Avenue flagship store showcased its Autumn/Winter 2025 collection with a bold and eye-catching presentation. The window display featured mannequins arranged on an illuminated staircase, creating a layered, architectural effect that drew attention from passersby. Inside the store, mannequins were grouped in sets of three, posed as if in motion to evoke energy and spontaneity, adding a sense of liveliness to the sleek interior. This setup complemented the AW 2025 collection, which reinterpreted British sartorial codes and 90s London subculture -- blending heritage patterns like argyle and plaid with sleek, contemporary silhouettes for a wardrobe that felt nostalgic yet future-facing.
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