Tatras in Via Della Spiga, Milan
Our design drew its inspiration from a powerful image: winter in the mountains, specifically the breathtaking moment when sunrise and sunset turn the peaks a brilliant, burgundy red. This iconic visual was the start of our color palette, materials, and interior graphic strategy. The challenge was to fuse the brand's Japanese heritage with Italian quality—a task we met with a clean, bright, and fresh design strategy that successfully unified the store and instantly sparked customer interest.