Joel Hamel, Victoria's Secret Pop-Up, New York, August 2025

Victoria's Secret PINK x Love Shack Fancy Dream

Closet

Victoria's Secret Lingerie Pop-Up New York, US Aug 2025

Victoria's Secret PINK and Love Shack Fancy teamed up for a one of a kind limited edition product collaboration. To celebrate the launch, the brands came together with a Dream Closet pop up. A SoHo venue was taken over and turned into a giant dream closet filled with all things pink and bows. Consumers were able to shop the collection the day before launch, receive exclusive freebies, and be treated to custom embroidery and a nail bar, as well as photo moments through out. At the center of the space was a custom co branded PINK x LSF 13' dog anchoring the experience. In partnership with Coffee 'N Clothes Agency.