Dr. Martens 1460 Rain Boot Window – Soho, NYC
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For the launch of the waterproof 1460 Rain Boot, Dr. Martens leaned into subtle impact at its SoHo store. Duggal installed a minimalist window vinyl in the shape of a puddle, spelling out “Rain” in a dripping, handwritten style, sitting just beneath the elevated product line-up to create a visual nod to storm-ready function.
The understated graphic served as a stylish cue to the boot’s weatherproof performance, while oversized product photography and curated styling inside the store completed the campaign look. A clean, confident display that let the boots, and the forecast, speak for themselves.
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