Dr. Martens 1460 Rain Boot Window – Union Square,
2
NYC
2
NYC
For the launch of the 1460 Rain Boot, Dr. Martens kept things clean, bold, and unmistakably street-ready at their Union Square location. Duggal supported the rollout with a sleek window vinyl treatment, anchoring the storefront with a custom “Rain” graphic designed to mimic the natural shape and reflective gleam of a puddle — a literal and conceptual nod to the product’s waterproof functionality.
Paired with suspended lifestyle and product imagery, the display balanced attitude and clarity. Minimalist product pedestals let the colorful boots speak for themselves, while the puddle-like type marked the campaign with personality and visual texture. Positioned front and center, the graphic installation turned a simple vinyl into a full moment — capturing the brand’s promise: heritage style, made weatherproof.
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