Canada Goose — Holiday Windows, 5th Avenue NYC
54
328
54
328
For the 5th Avenue flagship, Duggal Visual Solutions transformed the brand’s holiday vision into a dramatic, sculptural landscape built to command attention along one of the world’s most iconic retail corridors. Every element began with detailed prototyping, color calibration, and comprehensive file preparation to ensure the visual concept translated with precision across the store’s expansive glass façade.
The installation centered around a soaring 108-inch glacier—the tallest of the series—paired with eleven additional custom-shaped glacier forms. Each piece was crafted to mimic the natural striations and tonal shifts of ice, using layered texture and deep blue gradients to create a sense of depth, scale, and environmental immersion. The lighting within the windows interacts with the surfaces to produce soft glows and icy reflections, heightening the atmospheric quality of the display.
A custom riser system grounded the scene and elevated the mannequins within the sculpted terrain, while the meticulous installation process ensured that every contour aligned seamlessly with the architecture of the 5th Avenue storefront. From packing, delivery, and on-site supervision to installation and final removal, the project reflects a highly coordinated execution that merges craftsmanship with technical precision.
The result is a striking winter tableau that blends large-scale props, nuanced lighting, and refined color transitions, an elevated interpretation of seasonal storytelling perfectly suited for the flagship’s luxury environment.
Engaged Members:
×
![]()
×
Reason :