Canada Goose — Holiday Windows, Chicago
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For the Chicago flagship, Duggal Visual Solutions brought Canada Goose’s winter story to life through a sculptural, full-scale window environment designed to feel immersive from the street and seamless inside the store. Beginning with prototyping, color testing, and design file preparation, our team translated the brand’s concept into a refined installation anchored by a series of dimensional glacier forms. Each glacier was fabricated with shifting tonal blues and organic contours that interact beautifully with the store’s lighting, creating soft gradients, shadows, and icy reflections that elevate the overall composition.
A custom riser system, handcrafted back wall, and a dedicated side-window layout added architectural structure to the presentation, supporting the hero mannequins and enhancing the impression of a carved winter landscape. The exterior immediately draws attention, while the interior graphics expand the narrative across multiple zones, maintaining color continuity and visual depth throughout the store.
From packing and project management to on-site supervision, installation, and final removal, every stage was executed with precision to ensure the environment maintained its crisp, sculptural quality. The result is a cohesive holiday window experience that blends craftsmanship, materiality, and atmospheric design, an elevated seasonal vignette that stands out in the Chicago retail landscape.
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